Dubai Film And TV Commission Announces Partnership With YouTube To Support VIDXB 2017

April 7, 2017

The Dubai Film and TV Commission (DFTC), a member of Dubai Creative Clusters Authority, announced today a partnership with YouTube to support VIDXB 2017 during the opening press conference for the Middle East Film and Comic Con 2017 (MEFCC). VIDXB will be produced in collaboration with The Alliance LLC, the organizers of MEFCC.

YouTube, the world’s largest video platform, will accelerate the development of online video in the Middle East and North Africa (MENA) region by serving as a VIDXB Industry Partner. YouTube will also participate on the VIDXB Steering Committee, and actively apply their research and insights on the region to shape VIDXB’s program and offerings.

Jamal Al Sharif, Chairman of the Dubai Film and TV Commission commented: “Our partnership with YouTube will ensure that VIDXB is the definitive gathering where emerging and established creators, influencers, industry experts, fans, and brands connect. This platform will empower talent from this region to continually create compelling content by providing them access to the latest technology, industry insights, and global expertise.”

Diana Baddar, Head of YouTube Partnerships in MENA said: “As the momentum on YouTube continues to grow fast in the MENA region, so is our commitment to supporting the creator community and especially boosting the wealth of Arabic content on the web. There is higher quality and diversity of online video content today than there ever was and through this partnership, we hope to push it to even greater boundaries.”

The organizers of VIDXB, The Alliance LLC, have developed a reputation for delivering world class events focused on fan communities. Ben Caddy, Founder and CEO, concluded: “Just as we’ve seen with MEFCC over the years, there is so much regional talent out there, and through VIDXB, we’re excited to establish a platform that supports the growth of dynamic, new media content creators.”

VIDXB is the MENA region’s first annual gathering celebrating the world of online video. The two-day event will be held from 8 to 9 December 2017 at the Dubai World Trade Centre, and will also kick off an ongoing series of programs to promote local content, showcase emerging technologies, and facilitate skills development for Dubai’s growing digital media talent pool.

VIDXB bring together everyone who has embraced digital platforms, to create, consume and share content. The event will cover a wide range of interests, from lifestyle and beauty to gaming, technology and sports, and will promote knowledge-sharing through hands-on, fun activations, interactive workshops and panels with top creators.

According to the Arab Media Outlook 2016 – 2018, half the region’s population is under age 24, and they are embracing video and social networks more than any other media platforms. This young, vibrant and active audience will continue to drive demand for greater digital content that can be consumed anytime, anywhere, on any device.

About Dubai Film and TV Commission

DFTC, a member of the Dubai Creative Clusters Authority, was established in 2012 through Executive Decree #16, issued by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. DFTC strives to establish Dubai as a global new media hub by attracting and developing talent, nurturing a commercially sustainable industry and fostering the latest innovations impacting the creative economy. DFTC is the sole entity authorized to issue shooting permits in Dubai for the purpose of media production, and serves as a one-stop shop for producers, filmmakers and creators to ensure that filming in Dubai is as easy and efficient as possible. For more information, please visit: http://www.filmdubai.gov.ae

About Dubai Creative Clusters Authority

Dubai Creative Clusters Authority (DCCA) is a Dubai Government entity mandated to lead the development of Dubai’s creative industries to support Dubai’s Strategy for Innovation. Since 2000, DCCA has played a vital role in promoting Dubai as a globally competitive hub for the creative and knowledge-based industries, regulating and supporting Free Zone Clusters dedicated to these industries. DCCA supports the growth of businesses across these clusters through policy, programmes and thought leadership.

The creative and knowledge industries under the jurisdiction of DCCA are: ICT, Outsourcing, Media & Entertainment, Human Capital Development, Higher Education, Life Sciences, Energy & Environment, and Design. These are represented by nine of Dubai’s leading creative and knowledge-related business communities: Dubai Internet City, Dubai Outsource City, Dubai Media City, Dubai Studio City, Dubai Production City, Dubai Knowledge Park, Dubai International Academic City, Dubai Science Park, and Dubai Design District (d3).

For more information: www.dcca.gov.ae

About YouTube

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company.

For more information: www.youtube.com

About The Alliance LLC

The Alliance LLC is a Dubai-based public events and exhibitions company focused primarily on popular culture, music, youth and sporting events or festivals. The Alliance is the winner of ‘Best Exhibition’ Award at the Middle East Event Awards for two consecutive years in 2015 and 2016, and have welcomed over 200,000 visitors to their various events since their launch in 2015.

For more information: www.thealliance.ae