Program

Click here to Download

10:00 AM

10:00 AM – 10:30 AM

Cooking with Chef Samar

Chef Samar

10:30 AM – 11:00 AM

Q&A

Noor Stars

Hassan Alsheikh – Moderator

11:00 AM

11:00 AM – 11:30 AM

Let’s Play

KSI

Layne Redman – Moderator

11:30 AM – 12:15 PM

Diwan Spotlight

Diwan

12:00 PM

12:30 PM – 1:00 PM

YouTube Keynote

Diana Baddar

(Head of YouTube Partnerships – MENA & Turkey, Google)

Omar Hussein

1:00 PM

1:00 PM – 1:15 PM

Iftah Ya Simsim and YouTube Partnership

Tarek Abdalla (Regional Head of Marketing – Middle East and North Africa)

Dr. Cairo Arafat (Managing Director for Bidaya Media and Iftah Ya Simsim)

1:15 PM – 1:30 PM

Screening

Saudi Reporters

1:30 PM – 2:00 PM

Keynote

Casey Neistat

2:00 PM

2:00 PM – 2:45 PM

UTURN Spotlight

UTURN

2:45 PM – 3:15 PM

#NoFilter – The Ins and Outs of Beauty Content

Nuha Style, Esswara, YoTips

Graziella Kamel – Moderator

3:00 PM

3:15 PM – 4:00 PM

How I Turned Gaming into a Career

MJRMGames, PlayAway, DvlStation, 25KLOoODE

Ahmed AlNasheet – Moderator

4:00 PM

4:00 PM – 4:30 PM

!في السفر ، فلها

Omar Farooq

4:30 PM – 5:15 PM

Q&A

Conor Maynard

(Musician)

Thabit Al Mawaly – Moderator

5:00 PM

5:15 PM – 6:00 PM

Sneak Peek of “Follow Me”

Asri Bendacha

(Director)

7:00 PM

7:00 PM

Concert Series

Sandra Sahi, Mohamed AlShehhi, KSI, and Conor Maynard

10:00 AM

10:00 AM – 10:45 AM

A Deep Dive with YouTube

Jad Esber

(YouTube Partner Manager – MENA, Google)

11:00 AM

10:45 AM – 11:15 AM

How Twitter supports creators in monetizing their creative content

Kinda Ibrahim

(Director of Media Partnerships for MENA, Twitter)

Joana Jamil

(Associate Media Partnerships Manager for MENA, Twitter)

Anas Bukhash

(Entrepreneur / Motivational speaker)

11:15 AM – 12:00 PM

Making Music Work for You in Online Videos: A How-To
Session on Issues Faced by Content Creators

Erika Savage

(Senior Vice President, Strategic Development, Interscope)

12:00 PM

12:00 PM – 12:30 PM

Fireside Chat with Casey Neistat

Casey Neistat

Peyman Al Awadhi – Moderator

12:30 PM – 1:00 PM

My journey building متع عقلك

Khaled Hashem

Mohammad Fattal – Moderator

(CEO & Founder, Alfan)

1:00 PM

1:00 PM – 1:45 PM

Growing Your YouTube Subscriber Base –
Tips and Tricks from the Pros

t1GGEEr, Mmoshaya

Graziella Kamel – Moderator

2:00 PM

1:45 PM – 2:15 PM

Improving the Sound Quality of Creators’ Productions

Richard Lackey

(Sennheiser)

2:15 PM – 2:45 PM

Yalla Feed

Bahaa Moussalli

(Co-Founder | CMO, STEP Group)

3:00 PM

2:45 PM – 3:30 PM

The Facebook Workshop for Creators: Facebook Video for Creators and Growing your audience

Sara Abu Zahra

(Head of Strategic Media Partnerships for Entertainment in the MENA & Turkey, Facebook & Instagram)

Julie Bogaert

(Emerging Talent, Europe – Facebook)

3:30 PM – 4:00 PM

Fireside Chat with Lele Pons

Lele Pons

Priti Malik – Moderator

4:00 PM

4:00 PM – 4:45 PM

YouTube Social Impact Content

Maha AJ

Fly With Haifa

Anas Iskander

Thunayyan Khalid

Jad Esber

(YouTube Partner Manager – MENA, Google)

5:00 PM

4:45 PM – 5:15 PM

Uncovering Lost Royalties You Never Knew Existed

Mohammad Fattal

(CEO & Founder, Alfan)

5:15 PM – 5:45 PM

Fireside Chat with Hannah Stocking

Hannah Stocking

Maha AJ – Moderator

5:45 PM – 6:30 PM

In5 Pitch Night and Networking Event

In5

10:00 AM

10:00 AM – 10:30 AM

#MyDubaiNewYear Emaar Twitter Global Livestream

Alaa Shabib

(Emaar)

10:30 AM – 11:15 AM

Media for a cause

Kaswara Al Khatib

(CEO, UTURN)

11:00 AM

11:15 AM – 11:45 AM

In Only 10 Years Time: How Mobile, AI and VR Will Transform Our Lives

Jonathan Labin

(Managing Director Middle East, North Africa & Pakistan at Facebook)

11:45 AM – 12:30 PM

The Future of Talent Representation & Pricing Influencer Deals (going beyond CPMs) in MENA

Mohammad Fattal

(CEO & Founder, Alfan)

Moktar Larbi

(Alfan)

12:00 PM

12:45 PM – 1:30 PM

Social Media Storytelling: Why You Can’t Afford to Get this Wrong

Tim Baker

(Managing Partner and Co-Founder, Hug Digital)

1:00 PM

1:30 PM – 2:15 PM

10 Fundamentals of Content Creation

Tanya Khoury

(YouTube Partner Manager – MENA, Google)

2:00 PM

2:15 PM – 3:00 PM

Forging a Trust Relationship Between Brands and Creators

Alex Malouf

(Corporate Communications Manager Arabian Peninsula, Procter and Gamble)

Max of Arabia

3:00 PM

3:00 PM – 3:30 PM

Using Vimeo for Short Form Content

Jeffrey Bowers

(Senior Curator at Vimeo)

3:30 PM – 4:00 PM

Understanding Your Audience: How Social Media and the Stylized Life Impacts Teens

Sara Rasmi

(Psychologist)

4:00 PM

4:00 PM – 4:45 PM

Fireside Chat with John Shahidi, Shots Studios

John Shahidi

(Co-Founder & CEO of Shots Studios)

Kim Kelaita – Moderator

4:45 PM – 5:15 PM

Fireside Chat with Rob Newlan

Rob Newlan

(Chief Executive Virtue Worldwide EMEA)

Kim Kelaita – Moderator

7:00 PM

7:00 PM

Concert Series

Sandra Sahi, Mohamed AlShehhi, KSI, and Conor Maynard

10:00 AM

10:00 AM – 10:30 AM

Arab Female Comedic Voices

Hatoon Al Kadi, Darin Al Bayed

Maitha Buhumaid – Moderator

10:30 AM – 11:00 AM

Q&A

Esswara (Meryem & Maurits)

Hassan Alsheikh – Moderator

11:00 AM

11:00 AM – 11:45 AM

Alfan Spotlight

Alfan

12:00 PM

12:00 PM – 12:30 PM

Live Improv with Punny Pun Times

12:30 PM – 1:00 PM

KEYNOTE: Bridging the world closer together, with Facebook Video

Khalid Al Ameri

1:00 PM

1:00 PM – 1:30 PM

Beyond Beauty: How to Diversify your Content

Safa Srour, Ranoy7, Narin Beauty

Maitha Buhumaid – Moderator

1:30 PM – 2:15 PM

How to Make Amazing Collaborative Content

Lele Pons, Inanna Sarkis, Hannah Stocking, Anwar Jibawi

(Shots Studios)

Kris Fade – Moderator

2:00 PM

2:15 PM – 3:00 PM

Passport Please! Tales from the Travel Vloggers

Fly With Haifa, Omar Farooq, Anas Iskander, Peyman Al Awadhi

Maha AJ – Moderator

3:00 PM

3:15 PM – 3:45 PM

The End of the Screen and the Future of Media

Dr. Noah Raford

(Chief Operating Officer, “Futurist-in-Chief” at the Dubai Future Foundation)

4:00 PM

3:45 PM – 4:15 PM

Gulf Gamers Let’s Play

TMFaisal, Nar7rrag, iiklay, mjrmgames

Ahmed Alnasheet – Moderator

4:45 PM – 5:30 PM

Full House: How Much To Share As A Family Vlogger

Mmoshaya, Khaled & Safa

Hassan Alsheikh – Moderator

5:00 PM

5:30 PM – 6:00 PM

I Dare You: How Challenge Videos Get Made

Rakan Suleiman, t1GGEEr, iiKay, 1TED, Badoor

Hassan Alsheikh – Moderator

7:00 PM

7:00 PM

Concert Series

KSI, Sons of Yusuf, Layali Diwan Variety Show

10:00 AM

10:00 AM – 10:45 AM

When Can I Quit my Day Job?

Becoming a Professional
YouTube Creator

Lowi Sahi, Mmoshaya, Fahad Sal

Hala Ajil

(YouTube Partner Manager – MENA, Google)

10:45 AM – 11:30 AM

Content That Transcends on Instagram

Sara Abu Zahra

(Head of Strategic Media Partnerships for Entertainment in the MENA & Turkey, Facebook & Instagram)

11:00 AM

11:30 AM – 12:15 PM

How to Grow Your Brand through Premium Content

Laila Murad, Dyler

Graziella Kamel – Moderator

12:00 PM

12:30 PM – 1:00 PM

Will You Be My Partner? The Power of Integrated, Digital Brand Partnerships

Fly With Haifa

Dana Adhami

(Disney Digital)

1:00 PM

1:00 PM – 1:45 PM

Crossing Geographic Borders: Growing Your Audience Outside the MENA Region

Noor Stars

Graziella Kamel – Moderator

1:45 PM – 2:15 PM

Know Your Rights for Content Creators

Philip Alberstat

(Chief Operating Officer, Contend)

2:00 PM

2:15 PM – 3:00 PM

How Much Content is Enough? How to Program Sustainably

Suyemi, Khalaf Zone, Lowi Sahi

3:00 PM

3:00 PM – 3:45 PM

Vice: Young Arab Voices Survey of MENA

Aws Al-Jezairy, Ciaran Bonass

(VICE)

3:45 PM – 4:15 PM

Arab American Voices

Inanna Sarkis, Anwar Jibawi

Fly With Haifa – Moderator

4:00 PM

4:15 PM – 4:45 PM

High Octane: Motor Sport Content Creators

Arab GT, Ali Al Hamoudi, Hassan Kutbi, Hattan Kutbi

10:00 AM

10:00 AM – 10:30 AM

How Digital Content Can Drive Real World Sales

Michel Chahda

(Head of Sales, Diwan)

10:30 AM – 11:00 AM

Success stories: Publisher monetization trends on Twitter

Kinda Ibrahim

(Director of Media Partnerships for MENA, Twitter)

Anas Abbar

(CEO and co-founder of 7awi.com)

Nour Al Masri

(Sayidaty.net)

Marwan Saab

(General Manager, Advance Digital Media)

11:00 AM

11:00 AM – 11:30 AM

From Creator to Entrepreneur with Wamda Capital

Khaled Talhouni

(Managing Partner Wamda Capital)

Elias Mouawad

(Chief Growth Officer, Kharabeesh)

11:30 AM – 12:00 PM

The Speed of Feed

Ari Kesisoglu

(Regional Director Africa, Middle East & Turkey, Facebook)

12:00 PM

12:00 PM – 12:30 PM

Social Media – The Currency for Digital Transformation

Irfan Verjee

(Vice President Digital Business Solutions, Sprinklr)

12:30 PM – 1:15 PM

Creating Content for the Platform, Why TV Ads Don’t Translate

Alex Brunori

(Head of Creative Agencies – MENA, Google)

1:00 PM

1:15 PM – 1:45 PM

Premium MidForm: Storytelling For Mobile Audiences

Ivana Kirkbride

(Chief Content Officer, GO90)

1:45 PM – 2:30 PM

The Complicated Future of E-Sports

Lee Rawles

(Vice President Business Affairs at Electronic Arts)

John Lacey

(Managing Director of Power League Gaming)

Saif Haddadine

(NASR Esports)

2:00 PM

2:30 PM – 3:00 PM

Sons of Yusuf and their Work with Brands

Sons of Yusuf

Katie Fielder – Moderator

3:00 PM

3:15 PM – 3:45 PM

Instagram Location Stories – Next Frontier in Location-Based Marketing

Ahmed Younis

(Creative Shop Lead for Middle East, North Africa & Pakistan at Facebook)

3:45 PM – 4:30 PM

The Evolution of Social Commerce

Hessa Al Joker

(Fashion designer)

Tariq Sanad

(Chief Financial Officer at fetchr)

Arwa Al Banawi

(Designer)

Katie Fielder – Moderator

4:00 PM

4:30 PM – 5:15 PM

In Conversation with Buzzfeed

Andrew Gauthier

(Head Of Global Strategic Projects for BuzzFeed Entertainment Group)

Peyman Al Awadhi – Moderator

7:00 PM

7:00 PM

Concert Series

KSI, Sons Of Yusuf, Layali Diwan Variety Show